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What is the golden rule of three?

Published in Writing 2 mins read

The golden rule of three is a writing principle that suggests using three related elements to create a more memorable and impactful message. This rule is often used in storytelling, speeches, and marketing to help audiences better understand and remember information.

Why Does the Golden Rule of Three Work?

  • Memory: Our brains are wired to remember things in groups of three. This is why we often see phrases like "stop, drop, and roll" or "life, liberty, and the pursuit of happiness."
  • Rhythm: The repetition of three elements creates a rhythmic pattern that is pleasing to the ear and helps to emphasize the message.
  • Clarity: Three elements are often enough to convey a complete idea without overwhelming the audience.

Examples of the Golden Rule of Three

  • "Blood, sweat, and tears" - This famous quote by Winston Churchill uses three elements to describe the effort required to achieve success.
  • "Faster, higher, stronger" - The Olympic motto uses three words to encapsulate the spirit of athletic competition.
  • "Good, better, best" - This common phrase uses three words to describe a progression from acceptable to excellent.

Practical Insights

  • Use the golden rule of three to create powerful slogans and taglines.
  • Employ it in presentations and speeches to make your points more memorable.
  • Apply it to your writing to enhance clarity and impact.

The golden rule of three is a simple but effective writing principle that can be used in a variety of contexts. By understanding its principles and applying it to your own writing, you can create more impactful and memorable messages.

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