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How Do I Create a Landing Page URL in WordPress?

Published in WordPress 3 mins read

You can create a landing page URL in WordPress by using a plugin or by creating a custom page.

Using a Plugin

Many plugins can help you create landing pages. Some popular options include:

  • Elementor: A drag-and-drop page builder that allows you to create beautiful and effective landing pages.
  • Beaver Builder: Another drag-and-drop page builder with a wide range of features and templates.
  • Leadpages: A landing page builder specifically designed for lead generation.

Once you've installed and activated a plugin, you can create a new landing page by following the plugin's instructions. Most plugins will guide you through the process step-by-step.

Creating a Custom Page

You can also create a landing page by creating a custom page in WordPress. This is a more manual process, but it gives you more control over the design and content of your page.

To create a custom page:

  1. Go to Pages > Add New in your WordPress dashboard.
  2. Give your page a title and add the content you want to include.
  3. You can use the WordPress editor or a page builder plugin to design your page.
  4. Once you're satisfied with your page, click Publish.

URL Structure

Once you've created your landing page, you can customize its URL. The default URL will usually be something like yoursite.com/landing-page-name. You can change this to a shorter and more memorable URL, like yoursite.com/landing.

To change the URL of your landing page:

  1. Go to Pages > All Pages in your WordPress dashboard.
  2. Hover over the title of your landing page and click Edit.
  3. In the Permalink section, you can change the URL slug.
  4. Click Update to save your changes.

Example:

Let's say you create a landing page for your new ebook. You can create a short and memorable URL like yoursite.com/ebook. This makes it easier for people to remember and share the link.

Best Practices

Here are some best practices for creating landing page URLs:

  • Keep it short and simple: Use short, easy-to-remember words.
  • Use relevant keywords: Include keywords that describe the content of your landing page.
  • Avoid using hyphens: Hyphens can make URLs harder to read.
  • Use lowercase letters: Use lowercase letters for your URL slug.

By following these tips, you can create effective and memorable landing page URLs that help you achieve your marketing goals.

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