The next step after creating a website wireframe is visual design. This involves transforming the wireframe's skeletal structure into a visually appealing and user-friendly interface.
Here's what visual design encompasses:
- Choosing color palettes: Selecting colors that align with the brand identity and evoke the desired emotions.
- Typography: Selecting fonts that are readable, consistent with the brand, and enhance the overall aesthetic.
- Visual hierarchy: Using visual cues like size, color, and spacing to guide users' attention and prioritize information.
- Image and icon selection: Choosing relevant and high-quality imagery to enhance the visual appeal and convey information effectively.
- Interactive elements: Designing buttons, forms, and other interactive elements to ensure a smooth user experience.
Essentially, visual design translates the wireframe's functional elements into a visually engaging and user-friendly interface.
