You can find custom events in Google Analytics by looking at the Events report.
Here's how to access it:
- Log in to your Google Analytics account.
- Navigate to the property and view you want to analyze.
- Click on "Behavior" in the left-hand navigation menu.
- Select "Events" from the list of reports.
The Events report will display a list of all the events that have been tracked on your website or app. You can filter this report by event category, action, label, and value.
Understanding Custom Events in Google Analytics
Custom events provide valuable insights into user interactions beyond standard pageviews and sessions. They allow you to track specific actions, such as:
- Button clicks: Track clicks on specific buttons, calls to action, or form submissions.
- Video interactions: Record video plays, pauses, and completion rates.
- Downloads: Monitor downloads of documents, images, or other files.
- Custom actions: Track any user behavior that is not captured by standard Google Analytics metrics.
Tips for Finding Custom Events
- Use the search bar: The Events report has a search bar that allows you to quickly find specific events.
- Filter by event category: If you know the event category, you can filter the report to display only events that belong to that category.
- Explore the "Event Action" column: This column provides details about the specific action that triggered the event.
- Analyze the "Event Label" column: The Event Label allows you to further categorize events and provide additional context.
Example: Finding Custom Events for a Button Click
Let's say you want to track clicks on a "Download Now" button. You might create a custom event with the following parameters:
- Category: "Downloads"
- Action: "Click"
- Label: "Download Now Button"
To find this event in the Events report, you can filter by "Downloads" in the "Event Category" column and "Click" in the "Event Action" column. You can then further filter by the "Download Now Button" label.
By understanding and utilizing custom events, you can gain a deeper understanding of user behavior on your website or app and make data-driven decisions to improve your marketing strategies.
