The popular Indian television game show Kaun Banega Crorepati (KBC) is primarily sponsored by Jio, a leading telecommunications company in India.
Other Sponsors:
While Jio is the main sponsor, KBC has also partnered with other brands over the years. Some notable examples include:
- Amazon: The online retail giant has been a prominent sponsor for several seasons.
- Cadbury: The chocolate company has featured prominently in KBC's commercials and promotions.
- Tata Motors: The Indian automotive giant has also been a sponsor in the past.
Sponsorship Benefits:
Sponsorships like these provide several benefits to both the show and the brands involved:
- Brand Visibility: The sponsors gain significant brand exposure through KBC's large viewership.
- Target Audience: The show attracts a wide audience, allowing sponsors to reach a diverse demographic.
- Brand Association: Sponsors benefit from associating their brands with the show's positive image and values.
KBC's sponsorships are carefully chosen to align with the show's values and target audience. This ensures a mutually beneficial partnership that benefits both the show and the brands involved.
