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Who Sponsors KBC?

Published in Television 1 min read

The popular Indian television game show Kaun Banega Crorepati (KBC) is primarily sponsored by Jio, a leading telecommunications company in India.

Other Sponsors:

While Jio is the main sponsor, KBC has also partnered with other brands over the years. Some notable examples include:

  • Amazon: The online retail giant has been a prominent sponsor for several seasons.
  • Cadbury: The chocolate company has featured prominently in KBC's commercials and promotions.
  • Tata Motors: The Indian automotive giant has also been a sponsor in the past.

Sponsorship Benefits:

Sponsorships like these provide several benefits to both the show and the brands involved:

  • Brand Visibility: The sponsors gain significant brand exposure through KBC's large viewership.
  • Target Audience: The show attracts a wide audience, allowing sponsors to reach a diverse demographic.
  • Brand Association: Sponsors benefit from associating their brands with the show's positive image and values.

KBC's sponsorships are carefully chosen to align with the show's values and target audience. This ensures a mutually beneficial partnership that benefits both the show and the brands involved.

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