It's frustrating when your Meta Ad Account isn't active, especially when you're ready to start advertising! Let's walk through the steps to get your Ad Account up and running.
Understanding Meta Business Manager and Ad Accounts
Meta Business Manager is like the control center for your Facebook and Instagram advertising. It lets you manage multiple ad accounts, pages, and other assets. An Ad Account is where you set your budget, target your audience, and create your campaigns.
Here's why your Ad Account might be inactive:
- New Account: You just created a new Ad Account and it needs to be reviewed by Meta.
- Account Issues: Your Ad Account might have been flagged for violating Meta's policies.
- Verification Issues: You might need to verify your account by providing additional information.
Steps to Activate Your Meta Ad Account
-
Check for Review Notifications:
- Log in to Meta Business Manager.
- Look for any notifications or messages from Meta about your Ad Account.
- If you see a message about a review process, be patient. It may take a few days.
-
Verify Your Account:
- Go to your Ad Account settings.
- Check if there's a "Verification" section.
- Follow the instructions to verify your account. This usually involves providing your business details, website, or phone number.
-
Review Meta's Policies:
- Make sure your advertising practices comply with Meta's Advertising Policies.
- Read through the policies carefully and ensure you're not violating any rules.
- Here's a link to Meta's Advertising Policies.
-
Contact Meta Support:
- If you've followed the steps above and your Ad Account is still inactive, it's time to reach out to Meta Support.
- You can find the Meta Business Help Center here.
- Explain your situation clearly and provide any relevant information.
Additional Tips
- Be patient: It might take some time for Meta to review your account and resolve any issues.
- Double-check your information: Make sure all the details you've provided are accurate and up-to-date.
- Keep your Ad Account active: Once your Ad Account is activated, make sure you stay compliant with Meta's policies to avoid any future issues.
