There isn't one single Korean equivalent to MINISO. Instead, several Korean brands offer similar products and experiences, catering to the same target audience.
Here are some popular examples:
- Daiso: A Japanese brand that has expanded significantly in South Korea, Daiso is known for its wide variety of affordable products, including home goods, stationery, beauty items, and more. It's a popular choice for budget-conscious shoppers looking for unique and trendy items.
- Aland: This Korean brand focuses on fashion and lifestyle products, offering a curated selection of trendy clothing, accessories, and home decor. They often collaborate with popular Korean designers and brands, making it a destination for stylish and contemporary items.
- Nature Collection: This brand offers a wide range of affordable beauty and personal care products, similar to MINISO's focus on cosmetics. They are known for their cute packaging and trendy formulations.
- Artbox: This brand focuses on stationery, gifts, and home decor with a playful and artistic aesthetic. They offer a variety of unique and quirky items, making it a popular choice for those looking for something different.
While these brands may not be direct equivalents to MINISO, they share similar characteristics, such as affordability, trendy product selection, and an emphasis on visual appeal.
