While it's difficult to definitively say which gender buys the most clothing globally, women generally tend to purchase more clothing items than men. This is supported by numerous studies and market research reports.
Here's why:
- Fashion Industry Targeting: The fashion industry has historically targeted women more heavily, with a wider range of styles, sizes, and trends available.
- Social Norms & Expectations: Women often face greater societal pressure to conform to specific fashion trends and maintain a certain appearance.
- Variety & Consumption: Women's clothing offers a broader variety of options, including accessories, shoes, and jewelry, leading to greater consumption.
- Purchasing Power: Women are increasingly becoming the primary decision-makers in household spending, impacting overall clothing purchases.
However, it's crucial to note that these trends are evolving, and men's clothing consumption is also on the rise. Increased awareness of men's fashion and the rise of online shopping have contributed to this shift.
