Marshalls offers discounted prices for a variety of reasons:
Buying Excess Inventory
Marshalls is part of the TJX Companies, which also includes T.J. Maxx and HomeGoods. These stores buy excess inventory from major retailers and manufacturers at deeply discounted prices. This allows them to offer lower prices to consumers.
Off-Season Purchases
Marshalls often buys merchandise during off-seasons, when retailers are looking to clear out inventory to make room for new items. This allows them to purchase goods at lower prices and pass the savings on to their customers.
No Marketing Costs
Marshalls doesn't spend as much on marketing and advertising as traditional department stores. This allows them to keep their prices lower.
Limited Selection
Marshalls carries a limited selection of merchandise compared to department stores. This allows them to keep their inventory costs down and offer lower prices.
Smaller Store Sizes
Marshalls stores are typically smaller than traditional department stores. This results in lower overhead costs, which allows them to offer lower prices.
Emphasis on Value
Marshalls focuses on providing value to its customers by offering a wide selection of discounted merchandise. This strategy has been successful in attracting budget-conscious shoppers.
Conclusion
Marshalls' low prices are a result of their unique business model, which includes buying excess inventory, purchasing goods during off-seasons, minimizing marketing expenses, offering a limited selection, and operating smaller stores. These factors allow them to keep costs down and offer competitive prices to their customers.
