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What is an example of a quantitative research method?

Published in Research Methods 1 min read

A common example of a quantitative research method is a survey.

Surveys are structured questionnaires that gather data from a sample of individuals. Researchers use surveys to collect numerical data on various topics, such as opinions, attitudes, behaviors, and demographics.

Here are some characteristics of surveys that make them a quantitative research method:

  • Structured questions: Surveys typically use closed-ended questions with pre-defined answer choices, allowing for standardized data collection.
  • Numerical data: The responses gathered through surveys are often numerical, making it easier to analyze and interpret the results.
  • Statistical analysis: Quantitative researchers use statistical methods to analyze survey data, drawing conclusions and identifying patterns.

For example, a researcher might conduct a survey to understand the level of customer satisfaction with a new product. The survey would ask questions like:

  • "On a scale of 1 to 5, how satisfied are you with the product?"
  • "What features of the product do you like the most?"

The researcher could then analyze the numerical data to determine the overall satisfaction level and identify areas for improvement.

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