A2oz

How to Write a Mission Statement for an NGO

Published in Non-profit Organizations 2 mins read

A mission statement for an NGO is a concise and powerful declaration of its purpose and values. It guides the organization's actions and helps stakeholders understand its core mission.

Key Elements of a Strong NGO Mission Statement

  • Focus on the problem: Clearly define the social or environmental issue your NGO addresses.
  • State your purpose: Explain how your organization aims to solve the problem.
  • Highlight your impact: Describe the positive change you strive to achieve.
  • Express your values: Reflect your organization's core beliefs and guiding principles.
  • Keep it concise and clear: Aim for a short, memorable statement that is easy to understand.

Steps to Write a Mission Statement

  1. Identify your core values: What principles guide your organization's work?
  2. Define your target audience: Who benefits from your efforts?
  3. Articulate your goals: What specific outcomes do you aim to achieve?
  4. Draft a preliminary statement: Write a concise and clear statement that captures your purpose.
  5. Get feedback: Share your draft with stakeholders and solicit their input.
  6. Refine and finalize: Revise your statement based on feedback and ensure it effectively communicates your mission.

Examples of Effective NGO Mission Statements

  • World Wildlife Fund: "To conserve nature and reduce threats to the diversity of life on Earth."
  • Doctors Without Borders: "To provide medical assistance to people affected by conflict, epidemics, disasters, or exclusion from healthcare."
  • Save the Children: "To inspire breakthroughs in the way the world treats children and to create a world in which every child has a chance to survive, learn, and be protected."

Tips for Writing a Powerful Mission Statement

  • Use strong verbs: Choose action words that convey your organization's purpose.
  • Avoid jargon: Use language that is accessible to a wide audience.
  • Be specific: Clearly define your area of focus and intended impact.
  • Be aspirational: Express your organization's vision for a better future.

By following these steps and incorporating these tips, your NGO can craft a compelling mission statement that effectively communicates its purpose and inspires action.

Related Articles