Defining a "flop" can be subjective, as different metrics can be used to determine a film's success. However, based on critical reception, box office performance, and overall impact, "The Incredible Hulk" (2008) is often considered a flop in the Marvel Cinematic Universe (MCU).
Here's why:
- Critical Reception: Though not a complete disaster, "The Incredible Hulk" received mixed reviews from critics, who often cited issues with the story, pacing, and character development.
- Box Office Performance: While it was a commercial success, grossing over $263 million worldwide, it fell short of other MCU films at the time, including "Iron Man" and "The Avengers."
- Impact on the MCU: The film was largely ignored in subsequent MCU movies, with Bruce Banner's backstory and the events of the film being largely disregarded.
While "The Incredible Hulk" wasn't a complete failure, it didn't achieve the same level of success as other early MCU films, leading to its classification as a "flop" in the context of the franchise.