BOGO, short for Buy One Get One, is a popular sales promotion strategy used by businesses worldwide. However, there is no direct equivalent of BOGO in Korean.
Instead, Korean businesses use various phrases to convey the same meaning, depending on the specific offer:
- 1+1 (일플러스일): This is the most common and straightforward way to express BOGO in Korean. It literally translates to "one plus one," indicating that you get one item free with the purchase of another.
- 사은품 증정 (sa-eun-pum jeung-jeong): This phrase means "gift offering" and is used when a free item is given as a bonus with a purchase.
- 할인 (hal-in): This simply means "discount" and is used when the second item is offered at a discounted price, not entirely free.
- 두 개에 하나 가격 (du gae-e hana ga-gyeok): This translates to "two for the price of one" and is another way to express BOGO in Korean.
Example:
- 1+1 행사 (1+1 haeng-sa): This indicates a BOGO promotion or event.
Practical insights:
- While BOGO is a common marketing strategy globally, its implementation and phrasing may vary across different cultures and languages.
- In Korea, businesses often use creative marketing tactics and unique promotional terms to attract customers.
Conclusion:
While there's no single direct translation for BOGO in Korean, various phrases convey the same concept of "buy one, get one" depending on the specific offer. Understanding these variations is crucial for navigating Korean sales promotions and maximizing savings.
