You can import events from Firebase to Google Ads using Google Analytics 4 (GA4). By connecting your Firebase project to GA4 and then linking GA4 to your Google Ads account, you can import events and use them for various purposes.
Here's a step-by-step guide:
1. Set Up Google Analytics 4
- If you don't have a GA4 property, create one within your Google Analytics account.
- Connect your Firebase project to your GA4 property. You can find instructions on how to do this in the Firebase documentation.
- Ensure that the events you want to import from Firebase are being tracked in GA4.
2. Link GA4 to Google Ads
- Go to your Google Ads account and navigate to Tools & Settings > Linked accounts.
- Click + Link and choose Google Analytics.
- Select your GA4 property from the list and click Link.
3. Import Events into Google Ads
- Once your GA4 property is linked to Google Ads, you can import events into your campaigns.
- Go to your Google Ads campaign and navigate to Settings > Audience Manager > Audiences.
- Click + Audience and select Custom Audience.
- Choose Website traffic as the audience type.
- Select Google Analytics 4 as the data source.
- Choose the event you want to import and set the required parameters.
- Click Save.
4. Utilize Imported Events
You can use imported events to create various audience segments, remarketing lists, conversion actions, and more. For example, you can:
- Target users who have completed a specific event: This allows you to target users who have shown interest in your product or service.
- Retarget users who have abandoned their shopping cart: This helps recover lost sales by reminding users about their abandoned items.
- Track conversions from specific events: You can track conversions from events such as form submissions or purchases to measure the effectiveness of your campaigns.
Conclusion
Importing events from Firebase to Google Ads allows you to leverage user behavior data for more targeted and effective advertising. By tracking events in GA4 and then linking it to Google Ads, you can create audiences, remarket to users, and track conversions based on specific user actions within your app.
