Purple Kiss is considered a fourth-generation K-pop group. They debuted in February 2021, placing them within the timeline typically associated with this generation.
Fourth-generation K-pop groups are generally characterized by:
- Debut after 2018: This is a common marker used to differentiate them from previous generations.
- Digital-focused promotion: Many fourth-generation groups heavily utilize online platforms and social media for fan engagement and promotion.
- Strong social media presence: A significant emphasis is placed on building a strong online community and interacting with fans through various platforms.
- Diverse musical styles: Fourth-generation groups often experiment with a broader range of genres, including R&B, hip-hop, and electronic music.
Purple Kiss aligns with these characteristics, demonstrating their place within the fourth generation.
