Orange is the color that represents infertility awareness. It promotes a sense of general wellness, positive attitude, compassion, and warmth. It was chosen because it combines red (love) and yellow (happiness), making it an uplifting and hopeful color. This color also stands out, which is important for raising awareness about a sensitive topic like infertility.
The orange ribbon has been used since 1989 by RESOLVE, a national infertility association, to promote awareness and support for people struggling with infertility.