CDM in the hotel industry stands for Centralized Demand Management. It's a system that helps hotels manage and optimize their room inventory across different sales channels, including online travel agents (OTAs) like Expedia and Booking.com, their own website, and direct phone bookings.
How Does CDM Work?
CDM systems centralize all room availability and pricing information in one place. This allows hotels to:
- Control inventory: Hotels can set specific room types and rates for each channel, ensuring they sell the right rooms at the right price.
- Maximize occupancy: By managing inventory across channels, hotels can avoid overselling or undersold rooms, maximizing occupancy rates.
- Increase revenue: CDM systems help hotels track demand and adjust pricing strategies in real-time, maximizing revenue potential.
Benefits of CDM for Hotels
- Improved efficiency: Centralized management streamlines operations and saves time.
- Enhanced visibility: Real-time data provides a clear picture of inventory and demand.
- Increased revenue: Optimizing pricing and inventory leads to higher revenue.
- Better customer experience: Consistent pricing and availability across channels improve customer satisfaction.
Examples of CDM Systems
- Oracle Hospitality OPERA
- Micros Fidelio
- Sabre SynXis
CDM systems are essential tools for modern hotels to manage their inventory and maximize revenue in the competitive hospitality landscape.
