A2oz

How Do I Give Access to Google Tag Manager?

Published in Google Tag Manager 3 mins read

You can give access to Google Tag Manager by inviting users to your container and assigning them specific roles.

Inviting Users:

  1. Log in to Google Tag Manager: Go to your Google Tag Manager account.
  2. Navigate to Admin: Click on the "Admin" tab in the left-hand navigation.
  3. Select Users & Permissions: In the Admin section, click on "Users & Permissions."
  4. Add New User: Click on the "Add New User" button.
  5. Enter User Information: Enter the email address of the user you want to invite.
  6. Choose User Role: Select the appropriate role for the user:
    • Owner: Full access to manage everything in the container.
    • Admin: Manage most aspects of the container, except for ownership changes.
    • Read: View container data and reports.
    • Edit: Edit tags, triggers, and variables.
    • Publish: Publish the container.
  7. Send Invitation: Click "Invite User" to send the invitation email.

Assigning User Roles:

  • Owner: This role grants complete control over the container, including adding and removing users, changing ownership, and managing all aspects of the container.
  • Admin: This role allows users to manage most aspects of the container, including adding and removing tags, triggers, and variables, but they cannot change ownership.
  • Read: This role allows users to view container data and reports but not make any changes.
  • Edit: This role allows users to edit tags, triggers, and variables but not publish the container.
  • Publish: This role allows users to publish the container, but they cannot edit tags, triggers, or variables.

Choosing the Right Role:

Consider the following factors when assigning user roles:

  • Level of Access: Determine the level of access the user needs to perform their tasks.
  • Security: Protect sensitive data by limiting access to only those who require it.
  • Collaboration: Enable seamless collaboration by granting appropriate permissions to team members.

Example:

Let's say you have a web developer who needs to add and edit tags but shouldn't be able to publish the container. In this case, you would invite the developer to your Google Tag Manager container and assign them the "Edit" role.

By following these steps, you can effectively manage user access to your Google Tag Manager container, ensuring security and efficient collaboration.

Related Articles