You can find tracking information in Google Analytics in several locations, depending on what type of information you're looking for:
1. Real-Time Reports
- Location: Navigate to "Real-Time" in the left-hand navigation menu.
- Information: Provides live data about website activity, including:
- Users currently on your site
- Pages being viewed in real-time
- Locations of current visitors
- Events triggered in real-time
2. Audience Reports
- Location: Click "Audience" in the left-hand navigation menu.
- Information: Provides insights into your website visitors, including:
- Demographics (age, gender, interests)
- Geolocation (country, city, region)
- Device usage (desktop, mobile, tablet)
- User engagement (sessions, pageviews, bounce rate)
3. Acquisition Reports
- Location: Click "Acquisition" in the left-hand navigation menu.
- Information: Provides information on how users are finding your website, including:
- Traffic sources (organic search, social media, paid campaigns)
- Keyword analysis (keywords driving traffic)
- Referral sources (websites linking to your site)
4. Behavior Reports
- Location: Click "Behavior" in the left-hand navigation menu.
- Information: Provides insights into user behavior on your website, including:
- Site content (most viewed pages, popular content)
- Navigation (how users move through your site)
- Event tracking (custom events you've defined)
5. Conversions Reports
- Location: Click "Conversions" in the left-hand navigation menu (if you've set up goals).
- Information: Provides data on goal completions and conversions on your website, including:
- Goal completion rates
- Conversion paths
- Revenue tracking (if you've integrated e-commerce)
Remember that the specific location of tracking information may vary slightly depending on your Google Analytics account setup and the version you're using. However, these general guidelines should help you find the information you need.
