GV modifier is a term used in Google Analytics to refer to a dimension that allows you to modify the value of another dimension. This means you can use a GV modifier to transform or change the data displayed in your reports.
Here are some specific uses of GV modifiers:
- Combine different dimensions: You can use a GV modifier to combine values from two or more dimensions. For example, you can combine the "City" and "Country" dimensions to create a new dimension called "City, Country".
- Change the format of a dimension: You can use a GV modifier to change the format of a dimension. For example, you can change the "Date" dimension from "YYYY-MM-DD" to "MM/DD/YYYY".
- Create calculated metrics: You can use a GV modifier to create calculated metrics from existing dimensions. For example, you can calculate the "Average Order Value" by dividing the "Revenue" dimension by the "Orders" dimension.
Example:
Let's say you want to see the number of "Sessions" by "Device Category" but also want to see the "Sessions" by "Operating System" within each "Device Category". You can use a GV modifier to combine the "Device Category" and "Operating System" dimensions into a new dimension called "Device Category, Operating System". This will allow you to see the number of "Sessions" by "Device Category" and "Operating System".
GV modifiers are a powerful tool for customizing your Google Analytics reports and gaining deeper insights into your data.
