Linking your Google Ads account is a simple process that allows you to connect your Google Ads campaigns to other Google products and services. This can help you improve your advertising performance and gain valuable insights.
Here are the steps on how to link your Google Ads account:
1. Choose Your Linking Destination
- Google Analytics: Linking your Google Ads account to Google Analytics allows you to see how your ads are driving website traffic, conversions, and other valuable metrics.
- Google Merchant Center: Linking your Google Ads account to Google Merchant Center allows you to run Shopping campaigns, which showcase your products directly in Google Search results.
- YouTube: Linking your Google Ads account to YouTube allows you to create video ads and target specific audiences on YouTube.
2. Navigate to the Linking Settings
- Google Ads: Log into your Google Ads account and click the "Tools and Settings" icon in the top right corner.
- Google Analytics: Log into your Google Analytics account and click "Admin" in the bottom left corner.
- Google Merchant Center: Log into your Google Merchant Center account and click "Settings" in the top right corner.
- YouTube: Log into your YouTube account and click "Creator Studio" in the top right corner.
3. Find the Linking Section
Within the "Tools and Settings" or "Settings" section, look for the "Linked Accounts" or "Account Linking" option.
4. Choose the Account to Link
Select the Google product or service you want to link your Google Ads account to.
5. Follow the Instructions
Follow the on-screen instructions to complete the linking process. You may need to provide authorization or create a new account if you don't already have one.
6. Verify the Link
After you've completed the steps, verify that your accounts are linked correctly. You should see a confirmation message in your Google Ads account.
By linking your Google Ads account to other Google services, you can gain valuable insights and optimize your advertising campaigns for better results.
