You can import Google Analytics conversions into Google Ads to track conversions that happen on your website, even if they don't originate from Google Ads clicks. This allows you to get a more complete picture of your advertising performance.
Here's how to do it:
- Go to your Google Ads account.
- Click on the "Tools and settings" icon in the upper right corner.
- Select "Conversions" from the menu.
- Click the "+ New" button to create a new conversion action.
- Choose "Import from Google Analytics" as the conversion source.
- Select your Google Analytics account and property.
- Choose the Google Analytics goal you want to track in Google Ads.
- Give your conversion action a name.
- Choose a category (e.g., website sales, leads, sign-ups).
- Set a value for each conversion (optional).
- Click "Save" to finish.
Important notes:
- You need to link your Google Ads account to your Google Analytics account.
- You can import multiple Google Analytics goals into Google Ads.
- You can set up conversion tracking for different types of conversions, such as purchases, leads, sign-ups, and more.
Example:
Let's say you run a website that sells shoes. You want to track how many people buy shoes from your website, even if they didn't click on a Google Ads ad. You can import the "Purchases" goal from your Google Analytics account into Google Ads to track these conversions. This will help you understand how effective your Google Ads campaigns are at driving sales, even if they're not directly responsible for every purchase.
By importing Google Analytics conversions into Google Ads, you can get a more accurate picture of your advertising performance. This data can help you make better decisions about your campaigns and optimize your spending.
