You can't directly enable cross-account conversion tracking within Google Ads. However, you can achieve similar functionality using Google Analytics 4 and Google Ads conversion imports. Here's how:
1. Set up Google Analytics 4
- Create a Google Analytics 4 property if you don't already have one.
- Link your Google Ads account to your Google Analytics 4 property.
- Ensure that your Google Analytics 4 property is tracking conversions that you want to monitor across accounts.
2. Import conversions from Google Analytics 4 to Google Ads
- Go to your Google Ads account.
- Navigate to Tools & settings > Conversion actions.
- Click + New and select Import from Google Analytics.
- Choose your Google Analytics 4 property and select the conversions you want to import.
- Set up the conversion action settings (e.g., name, value, attribution model).
3. Monitor cross-account conversions
- You can now view your imported conversions in your Google Ads account.
- Use the Conversions report to analyze the performance of your campaigns across different accounts.
Example:
Let's say you have two Google Ads accounts: one for your website and another for your mobile app. You want to track conversions from both accounts in a single dashboard. You can set up Google Analytics 4 to track conversions on both your website and app. Then, import these conversions into your Google Ads account, allowing you to monitor performance across both accounts.
Remember: This method provides visibility into cross-account conversions but doesn't enable direct tracking within Google Ads.
