Creating a Google Ads Merchant account is the first step to running shopping campaigns and showcasing your products on Google Search, YouTube, and the Google Shopping network. Here's a step-by-step guide to get you started:
1. Sign Up for a Google Merchant Center Account
- Visit the Google Merchant Center website.
- Click on "Start now."
- Sign in using your Google account or create a new one.
- Follow the prompts to create your Merchant Center account.
2. Provide Business Information
- Enter your business name, website URL, and contact information.
- Select your business type and indicate whether you are a retailer or a wholesaler.
3. Verify Your Website
- Google will verify your website ownership. You can choose from several methods, such as adding a meta tag to your site's HTML code or uploading an HTML file to your server.
4. Set Up Your Product Data
- Google Merchant Center requires you to submit a product feed containing information about your products.
- You can create a product feed in a spreadsheet format, using a data feed management platform, or directly from your website using Google's API.
5. Submit Your Product Data
- Upload your product feed to Google Merchant Center.
- Ensure your product data meets Google's requirements, including product titles, descriptions, images, prices, and availability.
6. Review and Optimize Your Account
- Google will review your product data and may require you to make changes.
- Monitor your account regularly to ensure your products are displayed correctly and that your campaigns are performing well.
7. Link Your Merchant Center Account to Google Ads
- Once your Merchant Center account is approved, you can link it to your Google Ads account.
- This allows you to create shopping campaigns and target potential customers with your products.
8. Start Running Shopping Campaigns
- Create shopping campaigns in Google Ads and set your bidding strategy, budget, and targeting options.
- Monitor your campaign performance and make adjustments as needed.
By following these steps, you can successfully create a Google Ads Merchant account and start showcasing your products to a wider audience.
