While it's challenging to pinpoint the exact country with the highest Doritos consumption, Mexico is widely considered to be a top contender. This is due to several factors:
- High popularity: In 2018, Mexico registered the highest "Consumer Reach Points" for the Doritos brand, indicating a significant level of brand awareness and popularity among consumers.
- Cultural affinity: Doritos hold a strong presence in Mexican culture, often being enjoyed as a snack or incorporated into dishes like "Doritos Taco Salad."
- Strong market presence: Frito-Lay, the parent company of Doritos, has a robust presence in Mexico, with extensive distribution channels and marketing efforts.
While Mexico appears to be a leading consumer of Doritos, it's important to note that accurate consumption data for individual countries is often difficult to obtain, making definitive conclusions challenging.
