Hollister's sister brand is Abercrombie & Fitch. Both brands are owned by the same parent company, Abercrombie & Fitch Co.
Similarities between Hollister and Abercrombie & Fitch:
- Target audience: Both brands target young adults, primarily teenagers and young adults.
- Style: Both brands are known for their casual, preppy, and trendy clothing styles.
- Retail presence: Both brands have a strong retail presence, with stores located in malls and shopping centers across the globe.
Key Differences:
- Branding: Hollister is often perceived as more laid-back and beachy, while Abercrombie & Fitch is known for its more polished and sophisticated image.
- Pricing: Hollister generally offers slightly more affordable prices compared to Abercrombie & Fitch.
- Marketing: Hollister's marketing campaigns often feature a more youthful and carefree vibe, while Abercrombie & Fitch's campaigns tend to be more aspirational and focus on a more mature aesthetic.
In summary, Hollister and Abercrombie & Fitch are sister brands that share similarities in target audience, style, and retail presence but differ in their branding, pricing, and marketing strategies.
