It depends on the context and the relationship between the speaker and the man being addressed.
Formal Settings
- Professional contexts: In formal settings like business meetings or while addressing someone in a position of authority, using "sir" is generally considered polite and respectful.
- Military: In the military, addressing superiors as "sir" is mandatory and a sign of respect for rank.
- Service industry: When interacting with customers in a service setting, using "sir" can be seen as a polite way to address them, especially older customers.
Informal Settings
- Personal relationships: In casual settings, using "sir" can come across as overly formal or even disrespectful, especially among friends or younger people.
- Social interactions: While "sir" is not commonly used in informal social settings, it may be acceptable if you are trying to be polite or respectful to someone older than you.
Factors to Consider
- Age: "Sir" is more likely to be considered appropriate when addressing older men.
- Social status: "Sir" can be used to show respect for someone in a position of authority, regardless of their age.
- Regional differences: The use of "sir" varies across cultures and regions.
Ultimately, whether or not a man likes being called "sir" is a personal preference. It's best to be mindful of the context and the relationship between you and the person you are addressing.