The face of Dior's signature fragrance, J'Adore, is Rihanna. She was announced as the new face of the fragrance in June 2024, taking over from Charlize Theron, who held the role for 20 years.
Rihanna's appointment marks a significant shift for the brand, as she is the first Black woman to be the face of J'adore. This decision reflects Dior's commitment to diversity and inclusivity, and it is expected to resonate with a wider audience.
Beyond J'Adore, Dior has several other global brand ambassadors:
- Charlize Theron remains a brand ambassador for Dior's High Jewelry and skincare lines.
- Caleb McLaughlin, known for his role in "Stranger Things," is the face of Dior Beauty.
Dior's choice of ambassadors showcases its commitment to representing a diverse range of individuals and embracing current cultural trends.
