Google Ads does not charge you per impression. Instead, Google Ads uses a cost-per-click (CPC) model, meaning you only pay when someone clicks on your ad.
Here's a breakdown:
- Impression: When your ad appears on a webpage, it's considered an impression.
- Click: When someone clicks on your ad, it's considered a click.
- CPC: This is the amount you pay for each click on your ad.
You can set a maximum CPC bid for your keywords, and Google will try to show your ad at the lowest possible CPC within your budget.
Example: If you set a maximum CPC bid of $1 for the keyword "running shoes," and someone clicks on your ad, you will pay $1 for that click.
Practical Insights:
- Focus on quality: Creating high-quality ads that resonate with your target audience can lead to more clicks and a lower CPC.
- Optimize your bids: Regularly monitor your campaigns and adjust your bids to maximize your return on investment (ROI).
- Utilize Google Ads features: Google Ads offers a range of features, such as ad extensions, targeting options, and reporting tools, that can help you improve your campaign performance.
Remember: Google Ads is an auction-based system, so your CPC can fluctuate based on factors like competition, ad quality, and the time of day.
