Balance in design refers to the visual weight distribution of elements within a composition. It creates a sense of stability and harmony, making a design feel pleasing to the eye.
Here are some examples of balance in design:
1. Symmetrical Balance
- Definition: Elements are arranged equally on either side of a central axis. Think of a mirror image.
- Example: A classic logo like the Nike swoosh. The checkmark shape is mirrored on both sides, creating a balanced and recognizable design.
2. Asymmetrical Balance
- Definition: Elements are arranged unevenly, but still create a sense of visual equilibrium. This requires careful consideration of size, shape, and color.
- Example: A website layout with a large image on one side and a smaller text block on the other. The image's visual weight balances the text, despite their different sizes.
3. Radial Balance
- Definition: Elements radiate outward from a central point, creating a circular or spiral pattern.
- Example: A mandala design, where patterns and colors emanate from a central point, creating a sense of symmetry and visual interest.
These are just a few examples, and balance can be achieved in many different ways. By understanding and applying the principles of balance, designers can create visually appealing and effective compositions.