Victoria's Secret is now owned by Authentic Brands Group (ABG). ABG acquired the brand in 2021 for $525 million. ABG is a brand management company known for acquiring and licensing various well-known brands, including Forever 21, Reebok, and Juicy Couture.
ABG's acquisition of Victoria's Secret came after years of declining sales and controversy surrounding the brand's image and marketing strategies. ABG aims to revitalize the brand by focusing on inclusivity and diversity.
ABG has partnered with Sycamore Partners to operate Victoria's Secret's retail stores and online business. Sycamore Partners is a private equity firm specializing in retail investments.
