The most expensive thing ever sold online is a 101.38-carat diamond known as "The Enigma", which sold for $12.3 million in February 2022.
This diamond, which is a rare black carbonado diamond, was auctioned off by Sotheby's on their online platform. The sale was notable for several reasons:
- Record-breaking price: The sale of The Enigma set a new record for the most expensive diamond sold online.
- Unique nature: The diamond's black color and carbonado composition are extremely rare.
- Online auction: The fact that such a valuable piece was sold online showcases the growing importance of online platforms in the luxury goods market.
While other expensive items have been sold online, including artwork, real estate, and even yachts, The Enigma remains the most expensive thing ever sold online.
