The CEO of marketing is typically called the Chief Marketing Officer (CMO).
The CMO is the highest-ranking executive responsible for all marketing activities within an organization. They are responsible for developing and executing the overall marketing strategy, overseeing marketing budgets, and leading a team of marketing professionals.
Some organizations may use different titles for their top marketing executive, such as Vice President of Marketing or Senior Marketing Director. However, the CMO is the most common title used for this role.
The CMO's responsibilities can vary depending on the size and structure of the organization, but they typically include:
- Developing and executing the marketing strategy
- Managing the marketing budget
- Leading a team of marketing professionals
- Conducting market research
- Developing and launching new products and services
- Managing brand reputation
- Measuring marketing performance
In addition to their traditional responsibilities, CMOs are increasingly expected to have a deep understanding of digital marketing, data analytics, and customer experience.
