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What is DIXY?

Published in Business 2 mins read

DIXY is a Russian retail chain specializing in food and non-food products, operating primarily in grocery stores. The company was founded in 1995 and has since grown into one of the largest retail chains in Russia.

Key Features of DIXY:

  • Wide product range: DIXY offers a diverse selection of products, including groceries, household goods, personal care items, and more.
  • Extensive network: The company has a vast network of stores across Russia, with a strong presence in major cities and smaller towns.
  • Competitive pricing: DIXY aims to offer competitive prices to attract budget-conscious customers.
  • Focus on convenience: DIXY stores are typically located in convenient locations, making it easy for customers to shop.
  • Private label products: DIXY also offers its own private label products, which are often priced lower than national brands.

DIXY's Target Audience:

DIXY primarily targets value-conscious customers who are looking for affordable groceries and household goods. The company caters to a wide demographic, including families, individuals, and students.

DIXY's Impact:

DIXY has played a significant role in shaping the Russian retail landscape, providing customers with a convenient and affordable shopping experience. The company's focus on value and convenience has made it a popular choice for many Russians.