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Is Reebok an Israeli Brand?

Published in Brand Origin 1 min read

Reebok is not an Israeli brand. Reebok is an American athletic footwear and apparel company that was founded in 1895 in Bolton, England, by Joseph William Foster.

The company has gone through several ownership changes throughout its history, including:

  • 1958: The company was renamed Reebok after a type of African gazelle.
  • 1985: Reebok was acquired by Paul Fireman, an American entrepreneur.
  • 1998: Adidas acquired Reebok for $3.8 billion.

Reebok is currently headquartered in Boston, Massachusetts, and operates in many countries around the world.

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