The current WWE logo was designed by TRU Design, a branding and design agency based in New York City. They created the iconic logo in 2014, replacing the previous logo that had been in use since 2002.
The new logo features a bold, sans-serif font and a red, white, and blue color scheme. The design is intended to be modern and dynamic, reflecting the evolution of the WWE brand.
Here are some key aspects of the WWE logo design:
- Bold and Modern: The new logo features a bold, sans-serif font that is easy to read and memorable.
- Dynamic: The design is dynamic and energetic, reflecting the excitement and action of WWE events.
- Iconic: The logo is instantly recognizable and has become a symbol of the WWE brand.
The TRU Design team worked closely with WWE to develop a logo that was both visually appealing and strategically sound. The new logo has been widely praised for its simplicity and effectiveness.