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What Does the Adidas Logo Mean?

Published in Brand & Logo 1 min read

The Adidas logo, known as the "Trefoil", represents a mountain, symbolizing the challenges that athletes overcome. It also signifies the three stripes that are a signature feature of Adidas apparel and footwear.

The History of the Adidas Logo

  • 1949: The original logo was a three-leaf clover, representing the three brothers who founded the company.
  • 1972: The trefoil was introduced as a more modern and versatile design.
  • 1997: The "Performance" logo, featuring three diagonal stripes, was introduced for sportswear.
  • 2000: The trefoil became the official logo for all Adidas products.

The Meaning of the Trefoil

  • Mountain: Represents the challenges that athletes face and overcome.
  • Three Stripes: Symbolizes the three brothers who founded the company and the three stripes that are a signature feature of Adidas products.
  • Versatility: The trefoil's simple design makes it recognizable and adaptable to different applications.

The Adidas Brand

The Adidas logo is a powerful symbol of athleticism, innovation, and performance. It represents the company's commitment to helping athletes achieve their goals.

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