The Abercrombie and Fitch logo features a moose.
The moose is a large, powerful animal, reflecting the brand's image of strength, masculinity, and outdoor adventure. The logo has evolved over the years, but the moose has remained a consistent element.
The moose is a symbol of North American wilderness and is often associated with strength, power, and resilience. This aligns with Abercrombie & Fitch's brand identity, which emphasizes outdoor pursuits and a rugged, adventurous lifestyle.
The moose is also a unique and memorable symbol, making it easily recognizable and helping to distinguish the Abercrombie & Fitch brand from its competitors.
