The most expensive symbol is the Symantec logo, which cost $1.28 billion. This logo was created by Landor Associates, a well-known branding agency. The high cost is attributed to the acquisition of several companies and their respective brand identities, including Norton Antivirus, LifeLock, and others.
While the exact cost breakdown is not publicly available, it's clear that the Symantec logo represents a significant financial investment due to its association with a diverse and valuable portfolio of brands.
