While it's hard to pin down a single person responsible for New Balance's fame, several key factors contributed to its success.
The Early Years: Quality Craftsmanship and Running Enthusiasts
- The company's founder, William J. Riley, started making arch supports in 1906. He believed in the importance of proper foot support and aimed to create comfortable, durable shoes. This focus on quality and craftsmanship laid the foundation for New Balance's reputation.
- Riley's son, Arthur, took over the business in the 1930s and expanded the product line to include athletic shoes. He also embraced the idea of custom-fitting shoes to meet the unique needs of each athlete.
- In the 1960s and 1970s, New Balance gained popularity among runners and walkers who appreciated its supportive and comfortable shoes.
The Rise of the 90s: Innovation and Endorsements
- The 900 series, launched in 1982, became a hit among runners and solidified New Balance's reputation for quality and performance.
- The rise of the "athleisure" trend, which combined athletic wear with everyday fashion, further fueled New Balance's growth.
- Endorsements from athletes like Steve Jobs, who famously wore the 991s, and celebrities like Rihanna and Justin Bieber contributed to the brand's cool factor.
Continued Success: Focus on Innovation and Sustainability
- New Balance continues to invest in research and development, creating innovative technologies like the "Fresh Foam" midsole and the "FuelCell" technology.
- The brand has also embraced sustainability, using recycled materials and reducing its environmental impact.
Today, New Balance is a global powerhouse in the footwear industry, known for its quality, comfort, and style. Its success is a testament to its commitment to innovation, craftsmanship, and its ability to adapt to changing trends.
