The iconic Nike swoosh logo was designed by Carolyn Davidson, a graphic design student at Portland State University.
Carolyn was hired by Nike co-founder Phil Knight in 1971 to create a logo for the then-fledgling company, which was called Blue Ribbon Sports at the time. She was paid $35 for her work, which is equivalent to about $250 today.
Davidson initially presented Knight with several different logo options, but he wasn't immediately sold on any of them. He eventually chose the swoosh design, but he wasn't entirely happy with it.
"I didn't think it was great," Knight later said. "But it grew on me."
The swoosh logo has since become one of the most recognizable and valuable brands in the world. It is a symbol of athleticism, innovation, and success.
Here are some interesting facts about the Nike logo:
- The swoosh was originally designed to represent the wing of the Greek goddess Nike, who was the goddess of victory.
- The logo is simple, bold, and memorable, making it easy to recognize even from a distance.
- The swoosh is versatile and can be used in a variety of ways, including on apparel, footwear, and marketing materials.
The Nike swoosh is a testament to the power of good design. It is a simple, yet effective logo that has helped to build one of the most successful brands in history.
