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What does adidas stand for?

Published in Brand and Company 1 min read

Adidas is a German multinational corporation that designs and manufactures sportswear and footwear. The name "adidas" is an abbreviation of the founder Adolf "Adi" Dassler's name.

The company was founded in 1949 by Adi Dassler, who had previously worked with his brother Rudolf Dassler in a shoemaking company called "Gebrüder Dassler Schuhfabrik".

The brothers had a falling out, and Adi Dassler decided to start his own company, which he named "adidas" after himself.

The three stripes logo, which is now a trademark of adidas, was first used in 1952.

The company's slogan, "Impossible is nothing", was introduced in 2004.

Adidas is one of the world's leading sports brands, and its products are worn by athletes and sports enthusiasts all over the world.

The company sponsors many high-profile athletes and sporting events, including the FIFA World Cup and the Olympics.

Adidas is known for its innovation in footwear and apparel design, and the company has a strong commitment to sustainability.

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