The United States is the leading consumer of beauty products worldwide based on value. This information comes from Statista, which shows that the US had a beauty & personal care market revenue of $97.81 billion USD in 2024.
While the United States leads in overall revenue, other countries, like China, have experienced significant growth in their beauty markets.
Factors that may contribute to the United States' lead:
- Strong economy: The US has a robust economy with a high disposable income, allowing for more spending on discretionary items like beauty products.
- Large population: With a large population, the US has a bigger consumer base for beauty products.
- Cultural emphasis: The US has a strong emphasis on personal appearance and self-expression, leading to a higher demand for beauty products.
- Marketing and advertising: The US has a well-developed beauty industry with extensive marketing and advertising efforts.
