Adding someone to your Amazon ad account can be essential for collaboration, managing workload, and ensuring account security. There are two main ways to do this:
1. Adding Users with Specific Permissions:
This method allows you to grant specific access levels to different users, tailoring their permissions based on their roles and responsibilities.
- Go to your Amazon Advertising console: Log in to your account and navigate to the "Settings" section.
- Select "Users & Permissions": This option allows you to manage user access to your account.
- Click "Add User": This will open a form where you can input the user's email address and choose their permission level.
- Choose a user role: Amazon offers various user roles, each with specific access privileges. Common roles include:
- Administrator: Full access to all account settings, campaigns, and reports.
- Campaign Manager: Can manage campaigns, but cannot access account settings.
- Report Viewer: Can only view reports and data.
- Read-Only: Can only view account information but cannot make any changes.
- Confirm and send invitation: Once you've selected the desired role, confirm your selection and send the invitation to the user.
- User acceptance: The invited user will receive an email with instructions on how to accept the invitation and access the account.
2. Adding Users as Account Owners:
This method grants the added user full control over the account, including all settings and permissions. This is usually reserved for transferring ownership or adding a co-owner.
- Contact Amazon Advertising support: This process requires direct communication with Amazon's support team for security reasons.
- Provide necessary information: You'll need to provide details about the new owner, including their email address and account information.
- Verification and approval: Amazon will verify your request and may require additional information or documentation before proceeding.
Important Considerations:
- Security: It's crucial to carefully consider who you grant access to your account. Use strong passwords and enable two-factor authentication for added security.
- Permissions: Clearly define user roles and permissions to ensure that each individual has only the access they need.
- Account Management: Regularly review user permissions and make adjustments as needed to maintain account security and efficiency.
Practical Insights:
- Delegate Responsibilities: Use different user roles to effectively delegate tasks and streamline workflows.
- Collaborate: Multiple users can work on the same account, enabling collaboration and sharing of knowledge.
- Account Security: Regularly monitor account activity and make changes to permissions as necessary to prevent unauthorized access.
Example:
Imagine you manage a large Amazon advertising campaign. To streamline the workload, you could add a user with the "Campaign Manager" role to help manage specific campaigns while retaining full control over account settings as the Administrator.
Conclusion:
Adding users to your Amazon ad account is a simple but essential process. By following the steps outlined above, you can effectively manage user access, enhance collaboration, and maintain account security.
